Designing for the Future
Solving problems through research and lived experiences
Coaching product developers from Montenegro on conducting personal interviews with potential users
Objective
Our objective is to lay the groundwork for creative and innovative culture. We do this through life-changing experiences designed to help participants think scientifically and creatively to build alignment, generate ideas, and solve serious problems. Participants take part in immersive, real-world projects to actively learn the human-centered, prototype-driven approach to achieving a generative and innovative mindset and output
Looking for Innovation?
Qubicle will guide you through the process of idea generation, concept development, insights capture, prototyping, and testing. Our workshops are a collection of tailored immersive experiences based on real problems. Programs can leverage current project insights so teams can take action in the form of new products, services, business models, or venture concepts. The process is truly transformative. Qubicle can help in many phases of design—from research and ideation, to concepts & prototyping
Areas of Practice
Service Design
Our process puts the human experience at the center of attention in order to arrive at novel solutions that reflect user needs. Work begins with an assessment of your organizational and user challenges— revealing a co-created path forward
SPECIAL NOTE: all of the footage on this website is from actual projects, workshops, and interviews performed to develop actionable insights that address real user and organizational problems.
Professional Development
Coaching Montenegrin product developers on conducting personal interviews, to gain lived experiences and valuable insights
Undergrads rapidly prototyping a concept based on insights derived from personal interviews of their peers
How might we design for feedback systems that improve awareness, impact, and credibility for undergrad research?
Follow up and reflection of what the interviewers might be hearing from the users interviews
To close out the workshop, students tested their prototype as a product with minimum features –mvp–
Thoroughly map business ecosystems and experiences to solve real organizational problems. Make strategic choices based on internal user experiences and business goals. Run tests to evaluate strategic organizational initiatives. Develop, test, and iterate parts of a business model. Apply design thinking to business modeling and strategy to deliver to external customers.
User Experience & Insights
Our Design Thinking workshops, Creative Studio, and Toolkit Sessions can be delivered in-person or in a virtual setting, and are designed to empower teams to co-create insights, ideas, and concepts to solve complex challenges. Challenges are born either from current workplace needs submitted by participants, or from prompts provided by Qubicle. By the end of each interaction, participants will gain knowledge, tools, and confidence to begin navigating complex problems of their own
Selecting the right medium to capture experiences provides the opportunity to deeply understand and consider the needs of organizations and their customers. Qubicle has invested in studio-quality audio and video equipment to capture live user interviews, focus group conversations, and interactions that help us develop qualitative insights that lead to innovative solutions. The experiences we capture contain critical data that can help your organization make meaningful and impactful change for customers.
Human-Centered Marketing
A detailed mapping and generative plan to improve marketing assets, process, and performance through immersed human-centered practice